There are any number of special features that will enhance the effectiveness of your website. Here are a few to consider.
- a subscription based newsletter
- an events section promoting and providing information on upcoming events
- a news section providing industry updates
- flash presentations and animations designed to promote your message
- online inventories of your products
- product wizards that help your customers find the right product for their intended use
- search engines to aid users in finding information on your site
- discussion forums
- customer order forms and online ordering
- online order tracking
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